Audience profile

 This is my audience profile for my mental health advert which is based of the information from my survey. I have narrowed down my audience into this audience profile.

An audience profile is identifying  your target audience by narrowing down your research that you have done. It is picking out the key points of your research and identifying a specific audience.  

my ideal customer

My ideal audience will be aged from 11 upwards as thats when most people start to form mental health and start to feel the impact of it more. This will give me a wide range of audience members but my focus is mainly on the ones that go to school and college. This is because i want to aim for an advert which helps students with mental health. 

my audiences social grade

my target audiences social grade is D and E which are the following :

I am aiming at D and E social grade as a-lot of students are unemployed but a-lot of college students have day jobs. I am doing this because a-lot of students have mental health and don't seek help for there illness. I want to raise awareness and get schools and colleges to help there students and show that there are people there to support them in any way they can. Such as councilors, therapists or even just somebody to talk to, have a session on a few days a week where people can go and talk about their mental health with other students to show that they are not alone. It would be a private enclosed group so when talked about it wouldn't leave that room. So people feel safe and comfortable talking about their mental health with others knowing that it can't leave that room. Most students like to do their work at home and watch TV as a background while they work. So id like to have my advert the be eye catching and unique to aim towards a specific audience. I want students to hear my advert and be intrigued and to be able to seek for help while feeling comfortable in doing so. 

Interests of my audience

I need to keep my audience hooked once they watch the advert. I have found out from my survey that a-lot of young people game and do art when they are feeling at there lowest. So I'd like to incorporate some sort of art in my advert as in my research it shows people seek to do gaming, art, music to help them push through and take their mind off of what is happening to them. To show it is not only them in this position, and to show that others turn to some sort of art to help them cope. 

MY AUDIENCE PROFILE.

Key demographic:

age range 11-30

gender 50% male, 25% female, 25% preferer not to say